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The home fragrance pinnacle.

Designed and hand made in Perth to complement exquisite interiors.

Family owned and operated, Flower Box Home Fragrance is boutique in nature.  Our mission remains the same today as it was five years ago - to create and provide the luxurious peak of home fragrance, both aesthetically and functionally. Our mission is not to compete with mass produced products.

Uniquely we've pledged to limit our growth to ensure the inimitable hand-crafted quality of our products remains unchanged and untainted. Outsourcing at the cost of quality directly contradicts our philosophy. 

Our Story

The Flower Box Home Fragrance story began with our founder Robin residing in London. It was here that experimenting with candle making and fragrance turned from pastime to passion in the family home. In 2016 Robin departed London after 8 years to return home to Perth, Western Australia. Having experienced first-hand the premier home fragrance available throughout parts of Europe, Robin was shocked and disheartened to witness to the state of the Australian home fragrance market upon her return. Almost immediately a vision was borne (from equal part passion and necessity) to source premier components and create world class products in the town she was born, raised and would once again call home. 

 

Combining a passion for home fragrance and a longstanding desire to launch a business, Robin and her stepson Johnny formed an unlikely step-mother and step-son business partnership. With entirely different, yet equally powerful, motivating factors at play - a verbal agreement was made - and together they're sights were set towards transforming dreams into reality. Henceforth, Flower Box Home Fragrance was a living and breathing entity. 

 

Robin and Johnny both studied in Grasse; the epicenter of the perfumery world. Robin at the Grasse Institute of Perfumery and Johnny at both The Candle Academy Grasse & the Grasse Institute of Perfumery. Johnny has since studied Strategic Innovation at Oxford University. Both are constantly working to further their knowledge and do so only by learning from those of the highest repute. A distinctive, accomplished and unparalleled home fragrance range now lives through embracing generational differences and nurturing divergent dispositions. 

Our growth is carefully limited to ensure the inimitable hand made quality of our products remain both unchanged and untainted.

 

Flower Box Home Fragrance operations are based entirely in O'Connor, Western Australia. The business is deliberately split over three premises to easily differentiate the priorities within each premises - Head Office/Warehouse, Manufacturing & Showroom/Distribution. 

 

2021 saw Flower Box Home Fragrance awarded Micro Business of the Year at the RISE Business Awards and Johnny self nominate for the 4under40 awards. 

To date in 2022 - Flower Box Home Fragrance has been named a semi-finalist - Qoin Small Business Achiever Award and Johnny named a semi-finalist - First National Real Estate Innovation Award.

Our growth will remain carefully limited to ensure the inimitable hand made quality of our products remains both unchanged and untainted. 

There is true beauty and accomplishment to be found in producing ones own goods. 

We pledge to create every distinctive fragrance product ourselves - inhouse - in Perth - in perpetuity.

We dream of an increasingly self-sufficient Australia breaking past our reliance on outsourced manufacturing.

Photography

Claire McFerran

@gatheringlightphotography

www.gatheringlight.com.au

 

Website by Johnny 

Us

 

The Founder

Robin

Perfume, Sales & Marketing

CEO

Johnny

Product Development & Design,

Procurement, Purchasing & Supply Chain,

Hand Crafting Procedures,

Human Resources, Manufacturing,

Accounts, Finance & Pricing,

Asset & Inventory Management,

Property & Facilities Management,

IT, Web Design, SEO & Online Store,

Sales Materials & Merchandise,

Operations & Communications

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