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The home fragrance pinnacle.

Designed and hand made in Perth to complement exquisite interiors.

Family owned and operated, Flower Box Home Fragrance is boutique in nature.  Our mission remains the same today as it was five years ago - to create and provide the luxurious peak of home fragrance, both aesthetically and functionally. Our mission is not to compete with mass produced products.

Uniquely we've pledged to limit our growth to ensure the inimitable hand-crafted quality of our products remains unchanged and untainted. Outsourcing at the cost of quality directly contradicts our philosophy. 

Our Story

The Flower Box Home Fragrance story began with our founder Robin residing in London. It was here that experimenting with candle making and fragrance turned from pastime to passion in the family home. In 2016 Robin departed London after 8 years to return home to Perth, Western Australia. Gaining first-hand experience throughout Europe on the best the home fragrance world has to offer, Robin was shocked and disheartened to experience the state of the Australian home fragrance market upon her return. Almost immediately a vision was borne to source premier components and create her own world class products locally in her home town. Combining a passion for home fragrance and a longstanding desire to launch a business, Robin and her stepson Johnny formed an unlikely step-mother and step-son business partnership. Together they set their sights towards making dreams a reality, and Flower Box Home Fragrance as born. 

 

Robin and Johnny have both now studied in Grasse; the epicenter of the perfumery world. Robin at the Grasse Institute of Perfumery and Johnny at both The Candle Academy Grasse & the Grasse Institute of Perfumery. Robin and Johnny are constantly working to further their knowledge and do so only by learning from the very best in the world.  A distinctive, accomplished and unparalleled home fragrance range now lives through embracing generational differences and nurturing divergent dispositions.

Flower Box Home Fragrance officially began development in 2016, launching in July 2017.  Since launch Flower Box Home has grown to supply over 200 of the most beautiful stores throughout Australia. Our growth is limited to ensure the inimitable hand made quality of our products remains unchanged and untainted. 

Being passionate towards local manufacturing Flower Box Home Fragrance pledges to create every distinctive fragrance product ourselves - in house - in Perth - in perpetuity.

We dream of an increasingly self-sufficient Australia - with diversified GDP - breaking past our reliance on outsourced manufacturing.

 

Photography

Claire McFerran

@gatheringlightphotography

www.gatheringlight.com.au

Website designed & written by Johnny 

Founders

 

The Founder

Robin Van Der Wielen

Perfume, Sales & Marketing

Managing Partner

Johnny Van Der Wielen

Design, Supply Chain & Production

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