The Flower Box Home Fragrance story began whilst our founder Robin was living in London, where experimenting with candle making and fragrance turned from pastime to passion in the family home. In 2016 Robin departed London after 8 years to return home to Perth, Western Australia. Gaining first-hand experience throughout Europe on the best the Home Fragrance world has to offer, Robin returned full of vision and ideas to source premium quality components and make her own world class products in Australia. Robin & Johnny bonded over her business vision and set their sights to making it a reality, forming a step-mother and step-son business partnership.
Robin and Johnny have both now studied in Grasse; the epicenter of the perfumery world. Robin at the Grasse Institute of Perfumery and Johnny at both The Candle Academy Grasse & the Grasse Institute of Perfumery. Robin and Johnny are constantly working to further their knowledge and do so only by learning from the very best in the world in the appropriate industry/s.
By embracing their generational differences and combining strengths they strive to provide a well-rounded and unparalleled Home Fragrance range. Flower Box Home Fragrance launched in May 2017 and over the last two years Flower Box Home has grown to supply many of the most beautiful stores throughout Australia. Uniquely, Flower Box Home Fragrance promises to grow only at a rate in which they can guarantee the hand-made quality of their products remains unchanged and untainted.
Being a proudly family owned and operated business, Flower Box Home Fragrance is boutique in nature. Our mission is not to compete with mass-produced brands, but rather to provide the luxurious peak of home fragrance products - both aesthetically and functionally; home fragrance to complement the most exquisite interiors.
Photography - @gatheringlightphotography
Website designed and written by Johnny
Robin Van Der Wielen
Founder & Partner - Perfume, Sales & Marketing
Johnny Van Der Wielen
Partner - Supply Chain, Production & Design